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  • Writer's pictureDhairya Gupta

GLIDA - New brand identity of Fortum Charge and Drive

Fortum Charge and Drive India is one of India's largest charging point operators. Recently, the company revealed its new brand name, GLIDA. The word GLIDA means freedom to move without any barriers. The word GLIDA signifies the company’s constant commitment to providing seamless, efficient, and reliable electric mobility experiences for its customers. GLIDA is ready to modify the future of e-mobility by giving cutting-edge charging infrastructure. GLIDA will also provide innovative remedies with a modified vision and potent commitment to the field of sustainable mobility.

Mr. Sanjay Aggarwal and Mr Awadesh K Jha
L to R – Mr. Sanjay Aggarwal, President, Fortum India and Mr. Awadhesh K. Jha, Executive Director, GLIDA at the unveil of GLIDA, new name of Fortum Charge & Drive India

Words of the President of Fortum India

Mr. Sanjay Agarwal, President, of Fortum India, was quoted as saying about the achievement, “Our vision at Fortum has always been to make the planet carbon neutral, where sustainable energy and environmental consciousness go hand in hand. We are confident that with GLIDA, we can pique the acceptance of electric vehicles in India, further decreasing reliance on fossil fuels and minimizing carbon emissions. Our commitment to sustainability extends beyond just providing charging solutions; we strive to make a comprehensive ecosystem that supports the electrification of transportation and assists in making our planet cleaner and greener.”

Features of the charging stations from GLIDA

The charging stations from GLIDA provide enhanced innovative features like intelligent charging algorithms, user-friendly interfaces, and remote monitoring. With the help of advanced cutting-edge technology, GLIDA makes sure that electric vehicle drivers can easily charge their vehicles, decreasing range anxiety, and proving a smooth shift to emission–free transportation.

The objective of Fortum Charge and Drive India is to be known and trusted as a firm, which would assist customers in accomplishing carbon neutrality. This can be done by decarbonizing their mobility requirements reliably and cost-effectively.

Words from the Executive Director of GLIDA

Talking about rebranding of Fortum Drive & Charge to GLIDA, Executive Director of GLIDA, Mr. Awadhesh Kumar Jha, said, “We are excited to unveil our new brand identity GLIDA, which presents what we mean to say – ‘freedom to move without any barriers or hesitation’. Our purpose is to develop a strong runway for the swift take-off of electric mobility into the mainstream. The rebranding is rooted in our objective to lay a strong foundation for the rapid integration of electric mobility into the mainstream keeping the best interest and value proposition for customers in mind. This also fortifies our commitment to offering a comprehensive platform, providing valuable knowledge on GLIDA's charging infrastructure, services, and solutions while facilitating seamless access to a vast network of EV charging stations. Along with our new Brand identity, our tagline ‘All lights green’ is our commitment to you that envisions a road without any barriers or stops’.

About the company, GLIDA

GLIDA was previously called Fortum Charge and Drive India. The company is one of the pioneers in the field of the electric mobility revolution in India. The company was established in the year, 2017. The business provides a strong EV ecosystem, to provide sustainable technology and customer satisfaction. The company develops, deploys, and manages the enhanced electric vehicle charging infrastructure, providing easy and efficient charging experiences.

The presence of GLIDA charging infrastructure is in 15 states of India. Their network is spread across 6 highways, with more than 450 charging points. They provide many choices for charging, such as CCS, DC001, and Type 2. It aims at providing secure and more experiential charging to its end users. The features such as ‘Charge-Thru’ and interoperable ‘Prepaid Card’, the company presents an objective of developing an accessible, comprehensive, and seamless charging network that increases the rate of adoption of electric vehicles in our country.

Growth of GLIDA after its incorporation

The brand, GLIDA has experienced tremendous growth from the day it was incorporated. From less number of charging stations to an increasing number of charging stations, the firm has achieved a portfolio of more than 450 charging points. The business has been continuously growing while following its main objective of enhancing the mobility of electric vehicles and helping the world in the mission of a cleaner future.

New logo for GLIDA

GLIDA Logo
Logo of New Brand Name - GLIDA

As Fortum Charge and Drive rebrands itself as GLIDA, they also have a new logo which presents a green leaf, which transforms into a flying plane, taking off into the sky. This logo interprets an affordable, fast, and smooth EV charging journey. This logo unveils GLIDA’s commitment to giving a seamless and cost-effective charging experience to its customers.

Social Media presence and market presence

Customers of electric vehicles can expect a transformed EV charging experience through the company’s vast network of e-mobility charging points. The newly developed brand image, GLIDA will be integrated into the website, emails, blog posts, ad materials, video scripts, social media posts, printed files, and other communication channels. GLIDA has already begun the implementation of the new brand identity across its charging network, which will soon show the transformed look, feel, and ethos.

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